In the early days, marketing was more manufacturer and company-focused. This evolution of marketing is what's given us our current way of advertising to consumers in today's digital world. As customers entered the marketplace, that perspective shifted to be more customer-centric.

From word-of-mouth marketing in ancient civilizations to the digital marketing methods we use today, marketing's evolution has been both fascinating and significant in the development of the business industry. 

Once it comes to marketing challenges, it becomes difficult for businesses to scale due to a lack of resources and adaptable strategies and even reach a more extensive customer base as they grow. Here comes Marketing Events in Dubai, an international platform for businesses, including startups, tech enthusiasts, businesses from IoT to Blockchain, and more. 

However, most marketing strategies require time, know-how, and set-up to show direct ROI. The majority of businesses need help to tie marketing actions back to sales directly tie marketing actions back to sales. Keep on reading!

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